Are you unable to find a simple and straightforward process of filing a DBA in Wisconsin? If yes, read this article. This guide will help take away any unnecessary steps and get started quickly. So, let’s file a DBA in Wisconsin today.

Important! Please keep in mind that DBA is not a business structure, so it won’t protect you from liabilities, lawsuits, or any other unforeseen situations. DBA stands for Doing Business As. – often precedes the name under which a business operates, which is not the legal name of the business.

Therefore, before starting, make sure you understand the difference between informal business structures such as sole proprietorship and formal ones like corporations and LLCs.

To register or renew the trademark, trade name, or service mark for your company in Wisconsin you need to file the application to the Secretary of State. Here is what you need to do:

Wisconsin Business Entity Search

Your company’s trade name should be unique and have not been acquired by any other entity in Wisconsin. Moreover, this name must also meet the business name requirements of Wisconsin.

First, you have to search the Department of Financial Institution’s website for the DBA, Business, & Fictitious names. Check the portal thoroughly to know whether the name that you wish to have for your business has already been taken by someone or not. Make sure, this name isn’t already in use.

Note: You can also find a complete guide on business name search here.

Once you are done searching, the next step is to review the naming requirements of the state of Wisconsin. In general, your DBA should not include:

  • LLC, Incorporated, Corp, or any business entity suffix unless the business is actually an LLC, corporation.
  • Any word or phrase that implies that yur business in established for unlawful purpose.
  • Words that give the impression the company is engaged in the business of professional engineering, architecture, or designing without the proper approval.
  • The word “cooperative” unless the entity is an approved cooperative association.
  • The word “insurance” unless the name clearly states that the company is not an insurance company.

Register Your Wisconsin DBA ($15)

You can file a Wisconsin DBA online with the Department of Financial Institutions. You need to create a free account for filing DBA WI online. To know how to complete the form read the instructions here.

Top Tip:

Instead of doing it yourself, save some time by hiring a reliable formation service like ZenBusiness. You can see editors’ Review on ZenBusiness to decide if it’s the best choice for your company.

The following information must include in the Wisconsin trade name form:

  • Your business name and adress
  • Owners/partners of the business and addresses
  • Entity type (eg; LLC, sole proprietorship, partnership, corporation)
  • Trade name’s description

Renew, Change or Withdraw Your Wisconsin DBA

Renew Your Fictitious Name With the State

After every ten years, the Certificate of Wisconsin Assumed Business Name expires. So for the renewal of DBA in Wisconsin process file online.

Change Your Fictitious Name ($20)

If you wish to make changes in your Wisconsin assumed business name, you can do it by filling the respective DBA WI amendment Online.

Withdraw Your Fictitious Name ($20)

You can cancel your Wisconsin assumed business name by filling the Cancellation or withdrawal Certificate of the DBA online.

Editor’s Insight

Filing a Wisconsin fictitious business name, aka a Wisconsin DBA (doing business as), is an easy and straightforward process. If you want to save time and effort, LLC filing companies like LegalZoom and ZenBusiness can help you get that at a fraction of the cost.

However, if you are interested in DIY, you just need to follow the above-mentioned step-by-step guide or see how to Get a DBA in any of the 50 states.

Please note: This page may contain affiliate links. If you buy a product or service through such a link we earn a commission at no additional cost to you.

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