Planning to get an Assumed Business Name in Maine for branding or any other purpose?. This guide will help you through the process step by step. So whether you want your legal name separated from your business name or want a unique name to attract customers, read on for all the information you need to file a ME DBA.

Important! Please keep in mind that DBA is not a business structure, so it won’t protect you from liabilities, lawsuits, or any other unforeseen situations. DBA stands for Doing Business As. – often precedes the name under which a business operates, which is not the legal name of the business.

Therefore, before starting, make sure you understand the difference between informal business structures such as sole proprietorship and formal ones like corporations and LLCs.

To register or renew the trademark, trade name, or service mark for your company in Maine you need to file the application to the Secretary of State. Here is what you need to do:

Maine Business Entity Search

Your company’s trade name should be unique and have not been acquired by any other entity in Maine. Moreover, this name must also meet the business name requirements of Maine.

First, you have to search the Maine Secretary of State’sBusiness Search portal for the DBA, Business, & Fictitious names. Check the portal thoroughly to know whether the name that you wish to have for your business has already been taken by someone or not. Make sure, this name isn’t already in use.

Note: You can also find a complete guide on business name search here.

Once you are done searching, the next step is to review the naming requirements of the state of Maine. In general, your DBA should not include:

  • Inappropriate or obscene language
  • Any term or abbrevation that is ristricted to government bodies only or falsely suggests an association with public institutions
  • Term that confuse your business with government institutions such as state department, FBI, treasury, etc
  • Language that suggest business is involved in unlawfull activity
  • The words bank, banker, banking, savings, banking company, savings bank, trust company, trust, and credit union (or any plurals or variations) without approval from the Maine Bureau of Financial Institutions.

Register Your Maine DBA

Businesses That Register DBA With County’s Clerk

Maine sole proprietors and partnerships are required to file an assumed business name application with the city clerk’s office(s) where the business is conducted or business orders are transacted.

Maine Secretary of State website helps you find your city clerk’s contact information.

Businesses that Register DBA with the Secretary Of State

The following businesses need to register their trade names with the Maine Secretary of State:

  • Limited Liability Companies (LLCs)
  • For-profit Corporations
  • Nonprofit Corporations
  • Any Foreign Filing Entities
  • Limited Partnerships (LPs)
  • Limited Liability Partnerships (LLPs)

File a Maine DBA by downloading the respective Assumed Name Application for LLC, Corporation, Limited Liability Partnership, Limited Partnership and send it to

DBA Filing Address:
Secretary of State
Division of Corporations, UCC, and Commissions
101 State House Station
Augusta, ME 04333-0101

Maine DBA Filing Fee

$40: for Maine Fictitious Names
$125: for Maine Assumed Names

Top Tip:

Instead of doing it yourself, save some time by hiring a reliable formation service like ZenBusiness. You can see editors’ Review on ZenBusiness to decide if it’s the best choice for your company.

The following information must include in the Maine trade name form:

  • Your business name and adress
  • Owners/partners of the business and addresses
  • Entity type (eg; LLC, sole proprietorship, partnership, corporation)
  • Trade name’s description

Renew, Change or Withdraw Your Maine DBA

Renew Your Fictitious Name With the State

Certificate of Maine Assumed Business Name does not expire. So there is no need for the renewal of DBA in Maine.

Change Your Fictitious Name

If you wish to make changes in your Maine assumed business name, contact the Maine Bureau of Corporations, Elections, and Commissions: (207) 624-7736.

Withdraw Your Fictitious Name ($20)

You can cancel your Maine assumed business name by filling the Cancellation Certificate of DBA application for LLC, Corporation, Limited Liability Partnership, Limited Partnership and sending it to:

DBA Cancellation Address:
Secretary of State
Division of Corporations, UCC, and Commissions
101 State House Station
Augusta, ME 04333-0101

Editor’s Insight

Filing a Maine fictitious business name, aka a Maine DBA (doing business as), is an easy and straightforward process. If you want to save time and effort, LLC filing companies like LegalZoom and ZenBusiness can help you get that at a fraction of the cost.

However, if you are interested in DIY, you just need to follow the above-mentioned step-by-step guide or see how to Get a DBA in any of the 50 states.

Please note: This page may contain affiliate links. If you buy a product or service through such a link we earn a commission at no additional cost to you.

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