How to File a New Mexico DBA (Doing Business As) – DBA NM Guide [2022]

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Assumed Business Name enables you to use a unique name for your business other than your legal or birth name. New Mexico, however, does not have statutes permitting the filing of DBAs. Learn the alternatives of NM DBA in this guide.

Important! Please keep in mind that DBA is not a business structure, so it won’t protect you from liabilities, lawsuits, or any other unforeseen situations. DBA stands for Doing Business As. – often precedes the name under which a business operates, which is not the legal name of the business.

Therefore, before starting, make sure you understand the difference between informal business structures such as sole proprietorship and formal ones like corporations and LLCs.

There are no statutes requiring or permitting the DBA, trademark, trade name, or service mark for your company in New Mexico. However, reserving a name sometimes do the trick.

New Mexico Business Entity Search

Your company’s name (be it an LLC, a corporation, or any other legal NM entity) should be unique and have not been acquired by any other entity in New Mexico. Moreover, this name must also meet the business name requirements of New Mexico.

First, you have to search the Corporation and Business Services of New Mexico Secretary of state website for the DBA, Business, & Fictitious names. Check thoroughly to know whether the name that you wish to have for your business has already been taken by someone or not. Make sure, this name isn’t already in use.

Note: You can also find a complete guide on business name search here.

Reserving a business name would allow you to perform limited operations in New Mexico, such as opening a bank account under that name. As your reserved business name expires after 120 days, reserving a name is not a viable long-term solution.

Reserve your Name instead of New Mexico DBA

Businesses operating in New Mexico are required to reserve a business name with the New Mexico Secretary of State Office to perform the limited operations while their LLC’s Article of Organization, Articles of Incorporations, or LLPs are in the registration process with the state.

Download the respective form depending on your business structure:

Fill out the form and send it to the following address:

Mailing Address:
New Mexico Secretary of State
Business Services Division
325 Don Gaspar, Suite 300
Santa Fe, NM 87501

Top Tip:

Instead of doing it yourself, save some time by hiring a reliable formation service like ZenBusiness. You can see editors’ Review on ZenBusiness to decide if it’s the best choice for your company.

The New Mexico LLC name reservations fee is $20, and the corporation name reservation fee is $25.

Editor’s Insight

Filing a New Mexico fictitious business name, aka a New Mexico DBA (doing business as), is not possible. However, till your business is in the registration process, you can reserve a business name to perform limited functions such as getting an EIN, opening a bank account etc.

If you want to save time and effort, LLC filing companies like LegalZoom and ZenBusiness can help you get that at a fraction of the cost.

However, if you are interested in DIY, you just need to follow the above-mentioned step-by-step guide or see how to Get a DBA in any of the 50 states.

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