Frequently Asked Questions

How to use this FAQ:

Click on a question below to be taken to the answer, or scroll down if you'd like to read the entire section in order.

1. How can MoneyAisle help my institution?
2. How does MoneyAisle reduce customer acquisition costs?
3. Who can join the MoneyAisle network?
4. What are the benefits of joining the MoneyAisle network?
5. How does it work?
6. Do I need to invest in additional IT infrastructure or staffing to be part of the network?
7. Do we need to have Online Account Opening?
8. How long does it take to be deployed once we decide to join?
9. What is the relationship between neoSaej and MoneyAisle?
10. Who do I contact to join the network?
11. Additional information about the MoneyAisle network?

The cost to acquire customers continues to rise. Traditional channels for customer expansion, such as opening new branches, traditional media advertising, and online cost-per-click advertising are becoming increasingly expensive.

Through MoneyAisle, we have created an entirely new online channel to acquire retail deposits. Our proprietary technology dramatically reduces your cost of customer acquisition by eliminating advertising costs and matching specific consumer interest with the unique business objectives of your financial institution.

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Our business model operates without uncontrollable click fees. This ensures that every bank or credit union in our network has an equal opportunity to acquire a customer, regardless of the size of their advertising budget.

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All FDIC member banks and NCUA member credit unions are welcome to apply to join our network.

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Some of the benefits of joining the MoneyAisle network include:

• Reduced Marginal Cost of Funds (COF) – private, unadvertised transactions prevent cannibalization.
• Much lower acquisition cost for non-deposit services and products compared to conventional or online advertising.
• Complete control over geography, amounts, and durations.
• Fully automated and Web hosted. No additional IT or manpower cost.
• Optimized dynamic pricing, target-driven deposits.
• Real-time 24/7 price discovery and analytics.

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Financial institutions configure deposit campaigns based on their unique business goals through our web-based interface. Consumers visit the MoneyAisle site looking for competitive rates for their deposits.  In less than two minutes, our proprietary technology conducts a reverse auction between the banks and credit unions in our network that discovers the best rate at that moment for that specific consumer.  We then connect the consumer with the winning institution, who collects the deposit either through online account opening or a call center approach.

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No. The MoneyAisle solution is entirely web hosted. This means that it doesn't require any IT infrastructure investment on your part to join our network.

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No. Most banks and credit unions in our network are very successful with manual account opening (please ask for a copy of our whitepaper: "Opening Non-Transaction Accounts without a Bank Visit"). However, MoneyAisle does integrate with Online Account Opening (OAO) if your financial institution uses it.

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One of our Account Managers can get you up and running in about 30 minutes.

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MoneyAisle is the consumer product powered by neoSaej's innovative patent-pending technology.

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Please contact Lisa Brodacz at (262) 424-3949 or email her at lbrodacz@moneyaisle.com.

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Please contact Lisa Brodacz at (262) 424-3949 (Email: lbrodacz@moneyaisle.com) to guide you through the benefits of the MoneyAisle network.

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