How It Works

MoneyAisle runs live reverse auctions (like a reverse e-Bay) for consumers shopping for new financial products. Consumers get instant one stop shopping in a fun, dynamic auction format. Banks and Credit Unions get inexpensive access to new consumers, loans, and deposits with complete precision and control.

Here’s how it works: Our Partners create campaigns in software hosted by MoneyAisle. As consumers run auctions at www.moneyaisle.com, institutions compete for the loans and deposits based on the appropriate parameters of the requests (zip codes, amounts, FICO, vehicle make/model/year/mileage). Bid responses are automated and adjusted in real time with complete control on these parameters. With this automation, institutions can literally participate in hundreds of auctions simultaneously and build customer portfolios to match business objectives.

At the end of the auction, the consumer chooses whether or not to pursue the new account. With acquisition costs that are lower than newspaper advertising, you can source new customers where, when, and in the amounts desired.